--- title: "The FWRD report: what your site does, and what to fix first" description: "The report reads like a review: a verdict in plain language, five chapters on traffic, acquisition, enquiries, content and technical health, and suggestions you apply in one click." url: "https://fwrd.digital/product/reports" published: "2026-09-14T15:13:22Z" modified: "2026-09-14T15:13:22Z" --- # The FWRD report: what your site does, and what to fix first _Reports_ ## Not a dashboard. A review you read in five minutes. The report turns your traffic numbers, your Google search data, your form submissions and a fresh scan of your pages into one story: how your site is doing, and what to fix first. You start it yourself, or you let it run on a fixed rhythm. _Step by step_ ## How you run a report. 1. **Go to Site audits** — In your site menu, under SEO & improvements. Your latest report sits there, or the button to make the first one. 2. **Pick Quick or Deep** — Quick is a check of your numbers and your content, about a minute. Deep reads every single page, works out your niche, finds your competitors and compares: five to ten minutes. 3. **Hit Generate report** — You watch the stages go by: reading visitor statistics, fetching Google search data, scanning the site for broken links, counting form submissions, analysing everything. You can close the tab, the run finishes itself. 4. **Read the verdict, not the numbers** — At the top sits the headline with the summary in plain language. Below it the site score and five chapters: Traffic, Where visitors come from, Enquiries, Content and Technical. The numbers sit underneath as evidence, not as homework. 5. **Apply the suggestions** — Every report ends in proposals. Under Suggestions you hit Apply, confirm with Yes, apply and publish, and the agent carries it out. Every publish records a restore point. _What is in it_ ## What the report looks at. Five data sources, one story. The report itself names how many sources it could use that run. - **Traffic and acquisition** — Visitors, sessions, page views, your busiest page and where your traffic comes from, with the previous period next to it. - **Google search data** — Clicks, impressions, average position and what people actually searched for. Plus how many of your pages Google has indexed. - **Enquiries per page** — Which pages produce form submissions, and which get visits without turning them into anything. - **Content and technical health** — Pages that need attention, broken links, missing titles and alt text. Plus a site score per area, with the difference since your previous report. - **Your market and competitors** — Deep report only: who your direct competitors are, what they do have, and which openings nobody is taking. - **Concrete suggestions** — Each one states what the agent will do, why it helps and what the expected effect is. A quick report yields up to eight, a deep report more. _Boundaries_ ## What the report does not do. - **It changes nothing on its own** — By default every proposal stays a proposal. Applying automatically is a separate switch that is off, and you confirm it in a dialog that first explains what changes. - **Prices, contact details and legal copy stay yours** — We never touch those ourselves, at any level of autonomy. - **It is not an analytics dashboard** — If you want to filter and drill down yourself, connect your own GA4. The report is built to be read, not to be mined. - **The numbers are not from today** — Google delivers with a delay: traffic figures about a day, search data about two days. A report about yesterday does not exist. - **It does not run without credits** — If a report is on a schedule and your balance is too low, that run is skipped until there is enough again. You lose nothing. ## When it arrives, and which plan it belongs to You start a report whenever you want. If you would rather not remember, set a rhythm under Automatic report: daily, weekly or monthly. That is off by default. After a scheduled run you get an email with the headline and the summary plus a link to the report itself, and you can switch that email off in your email preferences. Reports are in every plan, but they cost credits. A quick report reserves up to 40 credits and usually costs around 20; a deep report reserves up to 60 and usually costs around 45. That means a report does not fit inside the 30 credits of the free plan, and monthly reporting runs comfortably from Grow with 300 credits a month. Once per account the deep report is free. That entitlement unlocks as soon as your site is published and fourteen days old, so there is actually something to find. [See the plans](/pricing/) _Frequently asked questions_ ### Maintenance & improvements #### How often do I get improvement proposals? As often as you like: you generate a report whenever it suits you, and the system keeps a continuous eye on your site. Each report contains at most four concrete proposals: manageable, not a laundry list. #### Can the agent apply improvements automatically? Yes, if you want it to. Automatic apply is off by default: you approve every proposal yourself first, exactly as you would expect. Flip the switch and the agent applies proposed improvements on its own as soon as they are ready, and you can turn it back off at any time. Available on every plan. ### Pricing & credits #### How exactly do credits work? Every plan includes monthly credits: Free 30, Grow 300 (450 with annual billing), Pro 800 (1,200 with annual billing). The AI only spends them on real work: a new page is around 10, a text change just a few. Previewing and publishing are free; asking a question in the chat costs about 2 credits. ### Editing & control #### Will FWRD change my site without asking me? Some of it, yes, and you are always told. Small improvements to text that already exists are applied automatically: a sharper page title, a better description for search results, a spelling fix, a link to a page that deserves more visitors. Each one appears in your overview with one click to undo. Anything bigger stays a proposal that waits for your approval: rewriting a page, adding a section, prices, contact details, legal text. You decide how far it goes, and one of the settings is never change anything by itself. ## Further reading - [Analytics and reports](/product/analytics/) — Why we translate numbers instead of showing them. - [Self-evolving website](/product/self-evolving-website/) — The loop the report is the engine of. - [Pricing](/pricing/) — What a report costs in credits. ## Find out what your site ==actually does==. Start for free. Your first deep report is free once your site is two weeks old.