Change approved Wrote new blog article Updated hero CTA Opening hours updated Updated site navigation Disabled ‘temp test’ page indexing Added FAQ: “Do you deliver?” Fixed broken contact link
A website that updates itself, based on what your visitors do.
Describe your business below and get a site that keeps itself current, live in minutes. The agent can pull in your existing copy and structure, so switching isn't a project. From then on the site measures real visitor behaviour, proposes updates and applies them once you approve.
Free to build. Pay only to go live. No card needed
Why websites go stale
Nobody schedules "update the website". The CMS is too much hassle for a small change, so small changes pile up until the site feels like it "needs a redo". Which is a shame: the site wasn't bad, it just stood still.
Automatic updates, with you at the wheel
FWRD sites are self-evolving. They measure what visitors do, spot underperforming pages and make concrete improvement proposals: a sharper headline, a missing page, a section nobody reads. You approve with one click in the hub, or simply in a chat conversation.
The site flags what could be better; you don't have to go looking.
Proposals come with reasoning: what, why and what it costs.
Bigger changes wait for your approval; small fixes you undo in one click.
Announce a change instead of implementing it
New opening hours? A price change? Through the Claude integration (MCP) you just send it as a message: "open until 6pm starting Monday". The site applies it everywhere it's relevant. That's the difference between implementing a change and announcing one.
What you get out of it
A site that stays current wins twice: visitors don't bounce on outdated info, and search engines reward pages that are alive. And "update the website" never appears on your to-do list again.
Necessary cookies are always on: the site runs on them. On top of that you can turn on analytics & ad measurement, so we can see which pages work and whether our ads bring in new customers.
Choose per category. Strictly necessary cookies can't be turned off. The site won't work without them.
Strictly necessary always on
Cloudflare bot protection and preview mode. No tracking.
Analytics & ad measurement
Google Analytics 4 in anonymised mode plus the Reddit and Google Ads measurement pixels. Those platforms receive a cookie ID, and on a sign-up or enquiry also a hashed (irreversibly encrypted) version of your email address, so they can match a conversion to the right ad click. We never share the address itself.
