Featured
Fast load, slow click: what INP measures
INP measures the delay between a click and the page's response, and explains why a site that loads fast can still feel slow to your customer.
Blog
Machines read your site before people do. We share what we learn.
Real sites taken apart, build notes and what is changing in how you get found. Always with the numbers and the date.
Articles
Fast load, slow click: what INP measures
INP measures the delay between a click and the page's response, and explains why a site that loads fast can still feel slow to your customer.
Why your site starts slow, before anything loads
Across 22 sites FWRD hosts, three quarters of visits get the first byte within 435.5 ms, and here is how to measure that yourself.
Edit your own website without fear
Afraid of breaking your site when you edit it yourself? With FWRD you undo everything in one click, even a whole site.
A website that brings in enquiries
What a local business homepage needs, and what you are better off leaving out, so visitors call or send an enquiry.
WordPress maintenance: what lands on your plate
An honest overview of what maintaining your WordPress site asks of you, and how to choose between doing it yourself, outsourcing it or something else.
Does ChatGPT know your business? Here is how to check
Ask an AI assistant a few pointed questions and you know right away whether your business exists in the answer, or only in your head.
Moving a website without losing Google rankings
A move goes wrong on the map from old addresses to new ones, not on the technology. Here is how to draw that map, with a move of our own as the example.
Website speed is not a one-off job
Making a site fast once takes an afternoon. Keeping it fast while things keep getting added is the work that really counts.
What happens when your website sits still for a year
A site that sits still does not decline evenly. It looks like it works fine, right up to the moment it suddenly stands out.
Why your website is never finished
Sign-off is a billing moment dressed up as a milestone. Why we never hand a site over as finished, and what that changes for you.
Fast load, slow click: what INP measures
INP measures the delay between a click and the page's response, and explains why a site that loads fast can still feel slow to your customer.
Why your site starts slow, before anything loads
Across 22 sites FWRD hosts, three quarters of visits get the first byte within 435.5 ms, and here is how to measure that yourself.
Edit your own website without fear
Afraid of breaking your site when you edit it yourself? With FWRD you undo everything in one click, even a whole site.
A website that brings in enquiries
What a local business homepage needs, and what you are better off leaving out, so visitors call or send an enquiry.
WordPress maintenance: what lands on your plate
An honest overview of what maintaining your WordPress site asks of you, and how to choose between doing it yourself, outsourcing it or something else.
Does ChatGPT know your business? Here is how to check
Ask an AI assistant a few pointed questions and you know right away whether your business exists in the answer, or only in your head.
Moving a website without losing Google rankings
A move goes wrong on the map from old addresses to new ones, not on the technology. Here is how to draw that map, with a move of our own as the example.
Website speed is not a one-off job
Making a site fast once takes an afternoon. Keeping it fast while things keep getting added is the work that really counts.
What happens when your website sits still for a year
A site that sits still does not decline evenly. It looks like it works fine, right up to the moment it suddenly stands out.
Why your website is never finished
Sign-off is a billing moment dressed up as a milestone. Why we never hand a site over as finished, and what that changes for you.
We haven’t written about that yet.
Try another word or clear the filter.