Built-in SEO

SEO isn't a service. It's a feature.

Agencies sell SEO as a separate project on top of your site. With FWRD it's built in: every page is born with correct technical foundations, and the improvement loop keeps your visibility on track from then on.

Start for free
In the hub

What you do, and what is already there.

Set up nothing. Meta tags, canonicals, structured data, sitemap and robots.txt come with every page you publish. Search Console gets verified automatically and your sitemap submitted.

Switch indexing on. Under Settings you switch indexing on: free for 90 days on Free, ongoing on a paid plan. Your site gets republished, and Google is then allowed to include it.

Watch it in the report. Under Site audits sits your search data: clicks, impressions, average position, what people searched for, and how many of your pages are indexed.

Apply the SEO suggestions. Under Suggestions the proposals carry an SEO label. Apply, confirm with Yes, apply and publish, and the agent carries them out.

Handled as standard

What you never have to think about.

  • Titles and descriptions per pageTechnically correct, and the agent proposes sharper variants when a page performs below its level.
  • Structured dataOrganization, LocalBusiness and more. Machine readable for Google and for AI search engines.
  • Sitemap and robots.txtGenerated automatically and updated on every publish.
  • Search Console connectedVerified and submitted automatically, so your search data sits in your report from day one.
  • Broken links foundEvery report runs a fresh crawl and reports links that point nowhere.
Boundaries

What built-in SEO is not.

  • No link buildingWe do not place links on other sites and we do not buy them. That is a different trade and a different budget.
  • No promise about rankingsWe make sure the technical side and the structure are right. What Google does with that, Google decides.
  • No ad managementPaid search does show up in your report as a traffic source, but we do not run campaigns.
  • On Free for 90 daysOn Free you switch indexing on for 90 days, free. After that Grow keeps your site in Google.

Which plan it belongs to

The SEO foundation sits in every page, on every plan. Staying findable is a plan choice though: on the free plan you switch indexing on for 90 days, free, after that your site goes back to noindex.

With Grow indexing stays on so you keep being found in Google; your own domain with SSL works on every plan. The SEO suggestions from your report cost credits, like any other change. See the plans

Handled by default

The foundation, from page one.

  • Meta tags and canonicalsTitle and description per page, technically correct.
  • Structured data (JSON-LD)Organization, LocalBusiness and more: machine-readable for Google and AI search engines.
  • Sitemap and robots.txtGenerated automatically and kept up to date.
  • Google Search ConsoleVerified and submitted automatically: your site gets indexed from day one.
  • SpeedStatic pages without bloat; load time is a ranking factor you get for free.
0 hours
SEO work to get started
The foundation is in every page
5
Angles in every improvement report
Content, SEO, copy, structure, conversion
24/7
Indexing monitored
Search Console connected automatically

Get found without an SEO agency.

Start for free

Where are you now?

Pick what fits best. Not listed? Choose something else.