Describe your business.
Get a website that maintains itself.
FWRD builds your site from one short description and keeps it sharp after launch. It watches how visitors use it, then updates pages, copy and CTAs to fit. You approve every change.
Free to build. Pay only to go live. No card needed
We get that not everybody has the time, budget, or skills to set up a website. Which is why we created an agent that anybody can use with all the required knowledge that does it for you. Just tell it who you are, what you do, and see the magic happen.
Now it gets to work. It researches your market, maps the pages most likely to convert, and picks type and colours that actually fit your brand: the kind of decisions you'd normally pay a studio for. Sit back and watch it come together.
Building your website...
Not quite right? Change anything yourself, or just tell the agent what you want: "make the hero punchier," "add a photo gallery," "warmer colours." No code, no developer, no waiting. When it looks right, one click puts it live on your own domain.
We set up 9 blocks for you. Edit them, reorder, or add more.
PREVIEW
Once your site is live, the agent digests your visitor data and content into a clear site report: what's working, what isn't, and where you're leaving money on the table. No dashboards to decipher. Just the verdict, on a schedule you set. Each report comes with concrete suggestions you can approve.
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Your booking page is doing the heavy lifting, but three pages quietly lose visitors.
Impact: fewer drop-offs3 suggestions ready Example
This is where it stops being a one-time project. Your live site keeps watching how real visitors behave and suggests specific improvements: a sharper CTA, a page people keep searching for, a link quietly losing you visitors. Approve each one yourself, or flip on autopilot: you choose what it may change on its own, and it keeps shipping, week after week.
Analysis done, suggestions:
A new site has few visitors. So FWRD doesn't wait for big numbers. Instead it looks at:
Every suggestion shows what it is based on. We don't make up numbers we haven't measured.
Every FWRD site gets its own MCP endpoint. Connect it to Claude and you ask for changes in plain language: new pages, sharper copy, a quick report. You approve before anything goes live.
generate_page edit_page publish_site run_report Included with every FWRD plan. Your site already reads its own analytics. Now it listens, too.
Done! The new hero is ready as a draft. Want me to publish it, or take a look first?
Spin up your whole site with the agent for free. Upgrade when you're ready to publish, and let it keep improving itself.
Founding offer: the first 50 accounts get Grow for €299 a year, locked for life.
30 credits / month
Try it on a real site.
€299/year as a founding member
450 credits / month
300 credits / month
Go live and keep improving.
1,200 credits / month
800 credits / month
For agencies & heavy use.
Custom
Multiple brands, an agency, or something bespoke? We'll build a plan around it.
Credits are fuel for the agent: every chat turn uses some. A question is usually about 2 credits, a small edit 2 to 5, a new page about 10. Previewing and publishing are free.
Hosting included · No setup fee · Cancel anytime · Unused credits roll over, up to 2× your monthly amount.
On Grow and Pro you pay one fixed price. No hosting plan, no plugins, no hourly billing.
Still curious? Talk to us.
Feel free to send your question our way, or join the community and ask around. We're happy to help.
Some of it, yes, and you are always told. Small improvements to text that already exists are applied automatically: a sharper page title, a better description for search results, a spelling fix, a link to a page that deserves more visitors. Each one appears in your overview with one click to undo. Anything bigger stays a proposal that waits for your approval: rewriting a page, adding a section, prices, contact details, legal text. You decide how far it goes, and one of the settings is never change anything by itself.
Not at all. Tell the agent who you are and what you do, and it builds your site. After that, change anything by hand or just tell it what you want: "make the hero shorter," "add a gallery." No code, ever.
Those build you a site and then leave the rest to you. FWRD keeps working after launch. It watches how real visitors behave and suggests improvements you approve, so the site keeps getting better instead of slowly going stale.
No contract. Cancel whenever you like; your plan then runs until the end of the month or year you already paid for. A domain you bought through us, we move to your own registrar on request. The free plan needs no card at all: build your whole site, publish it for free, and only pay when you want to stay in Google for good.
For about 25 years, a website has been something you build once and then leave alone. Which is strange, because everything else online learns and adapts: your feed, your ads, the shop you bought from yesterday. The one page that's supposed to represent your business is the thing that sits frozen the day it launches, and slowly drifts out of date.
Keeping it sharp is real work: testing what converts, noticing what isn't landing, building the pages people are actually searching for. Big companies hire whole teams for it. Everyone else just lets the site quietly rot, losing a little at a time to the ones who don't.
We think that's backwards. A website shouldn't be a project you finish; it should be a system that compounds. Something that watches how real people use it and gets a little better every week, not because you finally found the time, but because that's just what it does now.
AI is what finally makes that affordable for a one-person business instead of only the companies with a marketing department. That's the entire reason FWRD exists: to make a website that improves itself the normal thing to have, not a luxury.
A few years from now, a website that never changes will feel about as odd as a business with no website at all. We're building for that web. We'd rather make it than wait for it.
Let's get your website working for you. Autonomously.
Spin up your site in minutes, let it improve based on your visitors, your market and proven know-how, and approve suggestions as they land. Free to build and publish. Pay only to stay in Google for good.