How FWRD works

Describe what you do. The rest builds itself.

You describe your business in plain language. The assistant asks a few focused questions, then puts up a real, branded website — not a wireframe, not a fill-in-the-blanks template. From there it is your site: you adjust everything in the builder and publish when you are ready.

From a description to a live site

  1. You describe your business

    One paragraph is enough. What you do, who you do it for, and what your customers need to know.

  2. The assistant asks follow-ups

    A few focused questions about your services, your tone and your style — not a thirty-field form.

  3. You get a real website

    A fully built site with your copy, your colours and your sections. Viewable right away, not yet published.

  4. You refine and publish

    Adjust anything in the builder, or ask the assistant to change it. Publishing is yours — and you pick exactly what goes live.

What FWRD builds

A proper website, not a business card.

  • Multiple pages, 21 kinds of section

    Heroes, service grids, pricing tables, galleries, reviews, team sections, step-by-steps, FAQs, maps with your address, contact forms and more — each with its own variants.

  • Your brand, down to the details

    Nine colours with a built-in contrast check, font pairings, corner radius, logo and favicon. Upload your own images or pick from a built-in photo library.

  • Your own domain

    Every site goes live immediately at your-name.fwrd.digital. On a paid plan you connect your own domain — apex or subdomain, with SSL handled for you.

  • Forms with an inbox

    Contact forms with spam protection, and every submission collected in your dashboard. No separate mailbox filling up.

  • SEO that actually ships

    Per-page titles, descriptions and canonicals, an automatic sitemap, and a Google Search Console connection so your site really gets indexed.

  • Analytics in your dashboard

    Visitors, sessions, your best-performing page and where traffic comes from — across 7, 28 or 90 days.

  • Version history and rollback

    Every publish is kept. Broke something? Roll the whole site, or a single page, back to an earlier version.

  • Legal pages that stay correct

    Privacy and cookie statements are drafted automatically and track what your site actually does — until you edit them yourself.

  • A site that keeps thinking

    FWRD reviews your analytics and search data periodically and comes back with concrete improvements. You approve or reject; approving applies it straight away.

What FWRD does not do (yet)

Better to know now than three hours in. This is deliberately out of scope:

  • A real online store with a cart, checkout and payments.
  • Customer accounts, logins or a gated member portal.
  • A booking system with live availability and scheduling.
  • A web app, customer dashboard or SaaS product.
  • A marketplace with multiple sellers.

You can show a product catalogue with prices and link out to wherever you sell. Genuinely need custom work? Tell the assistant — we will route you to a specialist instead of selling you a half-working system.

About the AI

FWRD uses AI to generate copy, structure and styling. AI can get things wrong: always check names, prices, opening hours and facts before you publish. Nothing goes live without your approval, and you see exactly what changes before every publish.

Starting free

You can build and preview a complete site without paying. A free site does keep a FWRD watermark and is deliberately not indexed by Google — your own domain, analytics and search visibility live on the paid plans.

See the plans

Ready to start?

Describe your business, see what comes out. Takes five minutes.

question 1 of 4

Where are you now?

One choice — we'll match the right plan.