Describe what you do. The rest builds itself.

From a description to a live site

1. 01

   You describe your business

   One paragraph is enough. What you do, who you do it for, and what your customers need to know.

2. 02

   The assistant asks follow-ups

   A few focused questions about your services, your tone and your style, not a thirty-field form.

3. 03

   You get a real website

   A fully built site with your copy, your colours and your sections. Viewable right away, not yet published.

4. 04

   You refine and publish

   Adjust anything in the builder, or ask the assistant to change it. Publishing is yours, and you pick exactly what goes live.

What FWRD builds

A proper website, not a business card.

• Multiple pages, over 25 kinds of section

  Heroes, service grids, pricing tables, galleries, reviews, team sections, step-by-steps, FAQs, maps with your address, contact forms and more, each with its own variants.

• Your brand, down to the details

  Nine colours with a built-in contrast check, font pairings, corner radius, logo and favicon. Upload your own images or pick from a built-in photo library.

• Your own domain

  Every site goes live immediately at your-name.fwrd.digital. You connect your own domain on every plan, Free included: apex or subdomain, with SSL handled for you.

• Forms with an inbox

  Contact forms with spam protection, and every submission collected in your dashboard. No separate mailbox filling up.

• SEO that actually ships

  Per-page titles, descriptions and canonicals, an automatic sitemap, and once your site is visible to Google we submit it to Google Search Console.

• Analytics in your dashboard

  Visitors, sessions, your best-performing page and where traffic comes from, across 7, 28 or 90 days.

• Version history and rollback

  Every publish is kept. Broke something? Roll the whole site, or a single page, back to an earlier version.

• Legal pages that stay correct

  Privacy and cookie statements are drafted automatically and track what your site actually does, until you edit them yourself.

• A site that keeps thinking

  FWRD reviews your analytics and search data periodically and comes back with concrete improvements. You approve or reject; approving applies it straight away.

Good suggestions, even while your site has few visitors

A new site has few visitors. So FWRD doesn't wait for big numbers. Instead it looks at:

• A check of every page

  Copy, findability, structure and how easy it is to get in touch.

• Your search terms in Google

  The searches people find you with in Google, even before they click.

• Your competitors

  What businesses in your trade and area do differently. While your site has few visitors, FWRD compares it with these businesses.

• What visitors do on your site

  A form field where people give up shows even with little traffic.

• What you decided before

  A suggestion you rejected doesn't just come back.

• Proven know-how

  Established rules for findability and conversion that hold for every website.

Every suggestion shows what it is based on. We don't make up numbers we haven't measured.

What FWRD does not do (yet)

Better to know now than three hours in. This is deliberately out of scope:

• A real online store with a cart, checkout and payments.
• Customer accounts, logins or a gated member portal.
• A booking system with live availability and scheduling.
• A web app, customer dashboard or SaaS product.
• A marketplace with multiple sellers.

You can show a product catalogue with prices and link out to wherever you sell. Genuinely need custom work? Tell the assistant and we will route you to a specialist instead of selling you a half-working system.