One website subscription. Everything handled.
No four-figure quote, no agency that disappears after launch. With FWRD everything lives in one subscription: your website, hosting, maintenance, updates and search visibility — for a fixed monthly fee you can cancel any month.
Subscription vs. one-off build
A website is never "done". The real question is who pays to keep it alive — and when.
| One-off build | FWRD subscription | |
|---|---|---|
| Upfront cost | €1,500 – €5,000 before launch | €0 — you start free |
| Hosting & SSL | Arranged and paid separately | Included |
| Maintenance & updates | Retainer or hourly rate | Included |
| Copy changes | Email the agency, wait | Do it yourself or ask the assistant |
| SEO basics | Often billed as extra work | Sitemap, meta tags and Search Console included |
| Time to launch | Weeks to months | First version in minutes |
| Contract | Project contract + change orders | Cancel monthly |
What is in the subscription?
Everything a website needs to keep working — not just the handover.
-
A full website
Multiple pages, 21 kinds of section, your brand and your copy. Built by the AI assistant, refined by you.
-
Hosting and your own domain
Fast hosting and SSL are included. Connect your own domain on any plan — or buy one through FWRD when you publish; on an annual plan a .com is free the first year.
-
Maintenance without a retainer
Make changes yourself in the builder or ask the assistant — no hourly rate, no queue.
-
Visibility in Google
Titles, descriptions, a sitemap and a Google Search Console connection are standard.
-
Analytics in your dashboard
Visitors, sessions and your best-performing pages — no separate analytics tools.
-
A site that keeps thinking
FWRD periodically reviews your data and proposes concrete improvements. You approve or reject.
What does a website subscription cost?
Start free and pay only when your site is live and you want more: more pages, search visibility, a free first-year .com on annual plans. No setup costs, no annual lock-in.
- Free €0 10 pages, custom domain possible, not indexed by Google
- Grow €29/mo Billed annually (€44 monthly) · Google visibility, multiple pages
- Pro €57/mo Billed annually (€88 monthly) · unlimited sites under one account
Frequently asked questions about website subscriptions
What is a website subscription?
Instead of paying thousands upfront for a website, you pay a fixed monthly fee that covers the site, hosting, maintenance and updates. At FWRD this is called Website as a Service (WaaS): the site stays current without you needing an agency.
Do I lose my website if I cancel?
You can cancel any month. Your content remains yours; without an active subscription the custom-domain hosting at FWRD ends.
Is there a minimum contract?
No. All FWRD plans are cancellable monthly, and the annual option has no hidden renewal.
How much is a website subscription per month?
At FWRD you start free with up to ten pages. Grow is €29 per month billed annually — €44 if you pay monthly — for Google visibility and multiple pages, with a free first-year .com domain on the annual plan. Pro is €57 per month billed annually (€88 monthly) for unlimited sites. There are never setup costs.
Is a subscription cheaper than a web agency?
Over the first two years, usually by a wide margin: an agency site quickly runs €2,500 upfront plus hosting and a maintenance retainer, while FWRD Grow is €29 per month billed annually — everything included.
Keep reading
Try it free
Describe your business and see your site in five minutes. Pay only when you want more.