One website subscription. Everything handled.
No four-figure quote, no agency that disappears after launch. With FWRD everything lives in one subscription: your website, hosting, maintenance, updates and search visibility, for a fixed monthly fee, without a contract.
Subscription vs. one-off build
A website is never "done". The real question is who pays to keep it alive, and when.
| One-off build | FWRD subscription | |
|---|---|---|
| Upfront cost | €1,500 to €5,000 before launch | €0, you start free |
| Hosting & SSL | Arranged and paid separately | Included |
| Maintenance & updates | Retainer or hourly rate | Included |
| Copy changes | Email the agency, wait | Do it yourself or ask the assistant |
| SEO basics | Often billed as extra work | Sitemap, meta tags and Search Console included |
| Time to launch | Weeks to months | First version in minutes |
| Contract | Project contract + change orders | No contract, cancel anytime |
What is in the subscription?
Everything a website needs to keep working, not just the handover.
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A full website
Multiple pages, over 25 kinds of section, your brand and your copy. Built by the AI assistant, refined by you.
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Hosting and your own domain
Fast hosting and SSL are included. Connect your own domain on any plan, or buy one through FWRD when you publish; on an annual plan a .com is free the first year.
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Maintenance without a retainer
Make changes yourself in the builder or ask the assistant. No hourly rate, no queue.
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Visibility in Google
Titles, descriptions and a sitemap are standard, and once your site is visible to Google we submit it to Google Search Console.
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Analytics in your dashboard
Visitors, sessions and your best-performing pages, no separate analytics tools.
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A site that keeps thinking
FWRD periodically reviews your data and proposes concrete improvements. Small copy fixes FWRD applies itself and you undo them in one click. Everything else you approve or reject.
What does a website subscription cost?
Start free and pay only when your site is live and you want more: more pages, ongoing search visibility, a free first-year .com on annual plans. No setup costs and no contract: cancel whenever you like, and your plan runs until the end of the month or year you already paid for.
- Free €0 10 pages, custom domain possible, 90 days in Google
- Grow €29/mo Billed annually (€44 monthly) · ongoing Google visibility, multiple pages
- Pro €57/mo Billed annually (€88 monthly) · unlimited sites under one account
Frequently asked questions about website subscriptions
What is a website subscription?
Instead of paying thousands upfront for a website, you pay a fixed monthly fee that covers the site, hosting, maintenance and updates. At FWRD this is called Website as a Service (WaaS): the site stays current without you needing an agency.
Do I lose my website if I cancel?
You can cancel whenever you like; your site stays online until the end of the month or year you already paid for. After that your account returns to free and your sites go offline. Your content is kept for another ninety days, so you can still continue if you change your mind.
Is there a minimum contract?
No. A paid plan renews each month or each year until you cancel. Cancel whenever you like; your plan then runs until the end of the month or year you already paid for.
How much is a website subscription per month?
At FWRD you start free with up to ten pages, findable in Google for 90 days. Grow is €29 per month billed annually (€44 if you pay monthly) for ongoing Google visibility and multiple pages, with a free first-year .com domain on the annual plan. Pro is €57 per month billed annually (€88 monthly) for unlimited sites. There are never setup costs.
Is a subscription cheaper than a web agency?
Over the first two years, usually by a wide margin: an agency site quickly runs €2,500 upfront plus hosting and a maintenance retainer, while FWRD Grow is €29 per month billed annually, everything included.
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Try it free
Describe your business and see your site in five minutes. Pay only when you want more.