Big enough to want to be found, too small for a marketing team: that's the SMB gap. FWRD fills it with a site that measures itself, reports in plain language and proposes improvements.
We only use cookies the site needs to work. You can optionally turn on analytics & ad measurement: anonymised visitor statistics (Google Analytics) and a Reddit measurement pixel that tracks whether our Reddit ads lead to visits and sign-ups. Read our cookie statement.
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You can choose per category. Strictly necessary cookies can't be turned off, because the site won't work without them.
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Cloudflare bot protection and preview mode. No tracking.
Analytics & ad measurement
Google Analytics 4 in anonymised mode (which pages, how long, which device) plus the Reddit pixel that measures whether our Reddit ads lead to visits and sign-ups. Reddit receives a cookie ID for this; we do not use this data for profiling of our own.
