Claude now knows your website.

What is the FWRD MCP server?

MCP (Model Context Protocol) is the open standard that lets AI assistants like Claude talk to other software safely. Every FWRD website has its own MCP server built in. Once connected, Claude sees your site the way you do: the pages, the copy, the structure and the stats.

No plugins, no API keys to manage, no technical setup. Connecting is a single login — after that, your website simply lives inside your Claude conversations.

What can Claude do with your site?

• Generate complete pages — from SEO landing pages to product pages, in your brand voice.
• Edit copy and sections — "punch up the hero" is all it takes.
• Publish only when you approve — every change first shows you what happens and what it costs.
• Read stats and run reports — "how did the site do this month?"

You stay in control

Claude never acts without your sign-off. Every action shows a card first with the requested change and the credit cost. Nothing happens until you approve — and you can always review a draft before it goes live.

Part of the self-evolving website

FWRD sites already improve themselves: they measure what visitors do and propose improvements. The Claude integration closes the loop — your site learns from its visitors and listens to you. That's what we mean by a self-evolving website.

How to connect Claude

Open Claude (desktop or web), add the FWRD connector from your hub settings and sign in. From then on you can mention your site in any conversation. The integration works on every FWRD plan — including the free one.