MCP in practice: 7 things your website can do via Claude.

1. Generate a complete page

"Create a page about our roof insulation service for Utrecht." Claude uses generate_page: the site builds a full page in your brand style, your tone of voice and your existing blocks. You review the draft and put it live.

2. Sharpen your copy

"The homepage hero could be punchier." Through edit_page, Claude proposes a new version, shows you upfront what changes and what it costs, and waits for your approval.

3. Clean up outdated info

"Remove the summer promo everywhere." Claude finds every place the promo is mentioned and cleans it up — across the whole site, not just where you happen to look.

4. Run a monthly report

"How did the site do this month?" With run_report you get visitors, top pages and notable changes — as a plain answer in the chat, not a dashboard you have to learn to read.

5. Roll out SEO landing pages

"Create landing pages for Amsterdam, Rotterdam and The Hague." Three pages, each with its own local angle, ready as drafts. Local visibility without three evenings of writing.

6. Publish — or deliberately don't

"Put it live" is all publish_site needs. Just as important: nothing goes live without that instruction. Drafts stay drafts until you say so.

7. Let the site propose its own improvements

FWRD sites measure what visitors do and propose improvements on their own — the core of the self-evolving website. Through Claude you ask: "what would you improve?" and get the proposals as a conversation, including the option to say yes on the spot.

Try it yourself

Every FWRD site ships with the MCP server on board, including the free plan. Connecting takes a minute.